For many caregivers, the joy of the Holiday season begins with the search for the perfect gift. This could mean something that sparks imagination, teaches a skill, or simply brings delight. But these days, choosing the right toy can feel more complicated than ever.
Between balancing fun, education, safety, cost, and personal values, caregivers are also facing a new challenge: the rise of digital and AI-powered toys. These products often promise learning, companionship, or “smart” interactivity, yet they raise serious questions about privacy, emotional well-being, and what it means to protect the dignity of childhood.
This holiday season, Defend Dignity invites caregivers to take a thoughtful approach to toy shopping. One that celebrates joy and creativity, while staying alert to the hidden risks behind some of the season’s most popular gifts.
Popular Toys in 2025
Each holiday season brings a fresh wave of excitement. From collectibles and art kits to interactive plush toys and playsets. This year, major retailers have highlighted some familiar favourites and high-tech newcomers:
- Bluey Playsets: A top pick among preschoolers, with storytelling charm and no screens required.
- LEGO sets: Encouraging creativity and problem-solving through building.
- Bitzee Interactive Hamster Ball: A virtual pet that reacts to touch and movement.
- Gabby’s Dollhouse playsets: TV or movie-inspired toys that encourage play.
- AI-powered robot pets and “talking” companions: Promising connection and lifelike responses, these are among the fastest-growing – and most controversial – toy trends of 2025. Some of the popular AI-powered toys this year include “Grok” by Curio, Miko and Misa robots or the GILOBABY robot.
While many of these toys are designed to bring happiness and hands-on fun, some of the “smartest” options deserve a closer look.
Key Concerns: What to Avoid or Be Careful With
Toy safety has always been a priority. As caregivers, we’re always thinking about small parts, sharp edges, and toxic materials as risks to avoid. But in this day and age, digital toys create a different set of concerns.
Privacy risks: Many AI and internet-connected toys collect voice data, facial expressions, and behavioural patterns to “personalize” responses. If that information is stored or transmitted externally, it can expose a child’s personal data to unknown parties.
Emotional risks: Some toys are designed to simulate friendship or empathy. While this may comfort a child in the short term, it can blur emotional boundaries and discourage or limit real-world connection.
Dependence and disappointment: Subscription-based features, batteries, and constant updates can leave toys unusable once services end or costs rise.
As caregivers, our responsibility isn’t just to buy safely, it’s to preserve the wonder and innocence that make play meaningful.
Spotting Red Flags: Questions to Ask Before You Buy
Before clicking “add to cart,” take a moment to ask:
- What data does this toy collect, and who can access it?
- Does this require internet? And if so, how secure is the internet connection?
- Is it age-appropriate or could it confuse or overwhelm a child?
- Are there ongoing costs or subscriptions hidden behind its “smart” features?
Be especially cautious with:
- Dolls or plush toys that always listen or upload data.
- Companion robots or pets with open microphones
- Toys that claim to “learn your child’s habits” but never explain how.
- Products with vague or missing privacy policies.
- Toys dependent on subscription services that may eventually shut down.
These red flags can turn a thoughtful gift into an unintended privacy or emotional risk.
Recommendations: What to Prioritize
The best gifts don’t need Wi-Fi to make memories. Prioritize purchasing toys that build creativity, physical movement, and social skills – toys that let children lead the play.
Great options this year include:
- Lego and building sets: Creative and durable, great for siblings or shared play.
- Art and maker kits (ie. Bracelet making): Encourage imagination and fine motor skills.
- Classic board games and puzzles: Teach teamwork, problem-solving, and patience.
- Outdoor gear: Sleds, skates, or simple sports equipment that get kids moving.
- Plush toys and character dolls: Comforting, collectible, and unplugged.
Practical Tips for Caregivers
- Read labels and privacy policies. If you’re unsure, ask the manufacturer before purchasing.
- Prioritize imaginative play. Toys that inspire storytelling or creativity support development better than those that do the thinking for children.
- Limit screen time. Even during the holidays, balance digital entertainment with unplugged fun.
- Think about long-term use. Durable toys can be shared, repaired, or donated, thereby reducing waste and teaching responsibility.
- Make it personal. Encourage children to write their own “Letter to Santa” focused on experiences, not just things. Even better, help write a letter to Santa! It’s a simple, meaningful way to strengthen connections with our children and maintain strong, healthy relationships.
Conclusion
Defending dignity this Holiday season means remembering that the best gifts nurture the child’s spirit, not just their curiosity. It means looking beyond the marketing hype and focusing on the simple joys of creativity, laughter, and love. The most meaningful gifts aren’t powered by batteries or data; they are powered by imagination, connection, and care.
Holly Wood
Advocacy & Research Coordinator